Product Strategy and Planning
 Lead the development of individual strategic and tactical marketing plans (including budgets) for the designated portfolio.
 Interact with the commercial team and partners, while being the final owner of the comprehensive marketing requirements documents
 Devise and implement effective marketing campaigns across a designated product portfolio (including new product introductions) to achieve growth in sales and profitability. Associated expenses must be managed within agreed budget.
 Lead by example the marketing team and coach more junior team members to support them in their development as professional marketeers
 Understand customer value and strategic direction where Biogenesis Bago is involved into commercial activities, and where Biogenesis Bago can gain competitive advantages and/or reputation, in China.
Forecasting
 Work closely with Commercial Management and Sales Teams in order to review, revise and communicate sales forecasts and minimum inventory levels to guide production and delivery, taking into account promotional plans, seasonal variations and market demand.
 Anticipate and meet customer demand generated by the corresponding marketing strategy.
Marketing Budget
 Manage the approved advertising and promotional budget, in order to deliver set objectives around Branding, Products Management and Operational marketing activities.
 Monitor expense to ensure budget targets are met.
Internal and External Relationships
 Identify, build and develop constructive relationships with team colleagues, including but not limited to sales colleagues, technical advisors, regulatory colleagues, customer services.
Identify, build and develop constructive relationships with team colleagues, across the the regional and global marketing teams to ensure alignment of local tactics and strategies with the global vision for the relevant portfolio of products.
 Identify, build and develop constructive relationships with external contacts to facilitate team working, the exchange of information, the development of business opportunities, including but not limited to relevant Key Opinion leaders, industry partners and sources of business intelligence.
 Represent the interests of Biogenesis Bago and SHJS at international level if required.
 Increasingly participate in key business meetings, local or international to communicate plans and educate relevant stakeholders, ensuring effective execution of marketing plans.
Marketing Campaigns & Other Activities
 Develop through cross functional collaboration an understanding of the regulatory environment and industry compliance requirements.
 Interact with Sales Operation to develop, present, deliver and manage customer centric marketing campaigns, leveraging all possible marketing promotional tactics.
 Effectively monitor and analyze the markets for the company’s products to support the development and implementation of local (and regional) marketing plans.
 Increase competencies in the commissioning and design of promotional materials, PR, events and activities, based on solid customer insight, to meet agreed marketing plan objectives.
 Simultaneous management of multiple complex projects, some of which may have cross functional involvement
 Support on projects beyond Marketing at the request of the Regional Commercial Director – Asia and/or of the Global Strategic Marketing Manager.